Lab Content Project

Charity infrastructure that never sleeps

Six deployed systems. One shared mission. A blueprint for what happens when a values-driven SMB meets an AI-native operator who builds in public and puts conviction capital on the table.

6Systems to deploy
7Days per sprint
3World firsts
∞Always-on revenue
See Starter Packs → Talk to Simon →
Why this matters
Three world firsts in one partnership

This is not a vendor proposal. It is a blueprint for what happens when a purpose-driven organisation with decades of frontline impact meets an AI-native operator who builds in public and puts conviction capital on the table.

World first #1

AI-native charity infrastructure

No charity in the UK has deployed a full-stack AI revenue engine: direct debits, sponsorship automation, donor lifecycle, and real-time dashboards — all built by AI agents, not consultants. This would be the first.

World first #2

Product-to-donor pipeline

Marketing products typically sit in isolation. We turn merchandise into an automated e-commerce engine: order, payment, fulfilment, follow-up donation ask. A product-to-recurring-donor pipeline that runs itself.

World first #3

Conviction-funded partnership

We donate the first Starter Pack before the meeting. Not as a loss leader — because the work deserves infrastructure, not just intentions. The receipts are already live.

Deployable systems
Six systems, each closing part of the revenue gap

Every card below maps directly to real operational priorities. Each can be built as a standalone £1K sprint — or bundled for compound velocity.

Navigate · System #1

Direct Debit Engine

Stripe + GoCardless integration with intelligent retry logic and automated upgrade prompts. Convert one-off donors to monthly givers. The single highest-ROI system for always-on revenue.

Projected uplift15–25% conversion
Amplify · System #2

Platinum Sponsorship Portal

Self-service corporate portal with tiered packages (Gold / Platinum / Diamond), automated renewals, and live impact dashboards. Make it easy for corporates to say yes, renew without being asked, and see exactly what their money does.

Annual recurringSponsorships on autopilot
Define · System #3

Always-On Revenue Dashboard

Unified real-time view of every revenue stream: direct debits, sponsorships, events, merchandise, legacies. GA4 + Stripe + CRM in one dashboard. Board-ready. No more quarterly surprises — you see the money move.

VisibilityEvery stream, real-time
Navigate · System #4

Merchandise Automation

End-to-end e-commerce pipeline: order → payment → shipping notification → thank you → follow-up donation ask → annual re-engagement. Your marketing product becomes a revenue flywheel that runs itself.

Product → donorAutomated pipeline
Define · System #5

AI Operations Audit

Map every manual process across fundraising, comms, finance, and service delivery. Identify the 10 highest-ROI automation candidates. Deliver a board-ready AI transformation roadmap — not theory, deployed systems with timelines and costs.

Efficiency gain10 automations identified
Navigate · System #6

Donor Lifecycle Automation

Six automated donor journeys: welcome series, lapsed re-engagement, upgrade prompts, impact reports, anniversary thank-yous, and legacy giving nurture. HubSpot + Stripe + email, orchestrated by AI agents that never sleep.

Journeys deployed6 automated flows
Deployment roadmap
From first sprint to full infrastructure

Start with one system. See it live. Then compound. Every sprint builds on the last — shared data, shared automations, shared intelligence.

Already done

Pro-bono Starter Pack donated

Conviction capital deployed before the meeting. Infrastructure scoping complete.

Week 1–2

Direct Debit Engine

Stripe + GoCardless integration. Automated retry. Donor conversion flows. Live in 7 days.

Week 3–4

Merchandise Automation

E-commerce pipeline. Order-to-donor journey. Revenue flywheel operational.

Week 5–6

Platinum Sponsorship Portal

Corporate self-service checkout. Tiered packages. Auto-renewal. Impact dashboards.

Week 7–8

Revenue Dashboard + Donor Lifecycle

Unified analytics. 6 automated journeys. Board-ready reporting. Always-on intelligence.

Week 9–10

AI Operations Audit + Roadmap

Full process map. 10 automation candidates prioritised. Board presentation delivered.

Investment
Start small. Scale what works.
Starter Pack
£1,000
One-off · 1 sprint
Pick your highest-impact bottleneck. Deployed system in 7 days. We recommend starting here.
Begin here →
Accelerator
£2,500
One-off · 3 sprints bundled
Direct Debit Engine + Merchandise Automation + Sponsorship Portal. The compound play for closing the gap fastest.
Choose Accelerator →
Transformation
£5,000
One-off · Full 6-system programme
Everything on this page, deployed. Direct debits, sponsorships, merchandise, dashboard, lifecycle, AI audit.
Full programme →
AI Workforce
£500/mo
Monthly · Ongoing automation
Continuous AI operations team. New automations, maintenance, and optimisation. The always-on layer.
Learn more →
20 years of receipts
What partners say about working with Simon
"Simon is extraordinary at his job. He endeavours to push boundaries in the name of innovation and drive a business into the digital age. He has a deep understanding of data, content and consumer connections that ultimately delivers the best business outcomes for clients."
Erica Kokiw
Erica Kokiw
President, PHD Canada
"I've always been impressed by Simon's genuine partnership mentality and his desire to deliver unique digital solutions and innovation to market. This approach, coupled with a deep understanding of the commercial elements enabled him to bring a partnership to life that delivered immense value."
Adam Carroll
Adam Carroll
Revenue Growth Expert
"Few people have the opportunity to report to a manager who inspires them, develops them, and values them. Working with Simon was an honest highlight of my career — he pushed me to think more broadly and boldly about my work and role."
Rach Beaven
Rach Beaven
Head of Content
"His always going the extra mile attitude complements his very advanced and very strategic search and conversion expertise. He can always be counted on to deliver above expectations and is someone I trust completely."
Tom Amies-Cull
Tom Amies-Cull
Growth and Transformation

15 recommendations on LinkedIn →

Money where our mouth is

Before the proposal was written, before the meeting was booked, partnerships.community was already investing. Not as a sales tactic. Because the work matters. Total contributed before a single contract: over £11,700 in direct contributions and donated work.

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